Usage | IUL.org
Usage

Only pay for what
you actually use.

Usage is not a monthly fee and never a surprise bill. Think of it like a game card at an arcade. You load $10 upfront and it only deducts when the system takes an action. When it runs low, it reloads automatically in $10 increments.

If nothing is used,
nothing is charged.

$10
Loaded Upfront
Usage credits are prepaid in $10 increments. You are never billed mid-month or unexpectedly.
Pay Per Action
Only When Used
Credits only deduct when the system takes a real action: sending an email, making a call, or running an AI feature.
Auto-Reload
Always Running
When your balance runs low, it reloads automatically in $10 increments so the system never stops working for you.
Price Sheet

What each action costs.

Every charge maps to a real action inside the platform. Nothing is hidden.

Service Unit Rate What It Means
Calls & Texts
Outbound Call per connected minute $0.0322 When you or an automation places a call that connects.
Inbound Call per connected minute $0.0196 When someone calls your tracked number and the call connects.
Outbound Text per segment (~160 characters) $0.0191 When the system sends an outbound text message.
Phone Numbers & Registration
Local Phone Number per month $2.64 Monthly fee to maintain a local phone number in the system.
Toll-Free Phone Number per month $4.94 Monthly fee to maintain a toll-free phone number in the system.
A2P 10DLC Registration one-time $23.95 Required carrier registration to send SMS messages compliantly.
Email
Email Send per email $0.0034 Each time an automated or manual email is delivered. The weekly IUL education emails to your leads use this rate.
Email Verification per verification $0.0125 Checks an email address is valid before sending to prevent bounces.
Workflows & Automations
Premium Workflow Execution per execution $0.06 Triggered when a premium automation step runs, like an AI decision, webhook, or conditional branch.
AI Features
AI Message per message $0.10 When your conversational AI assistant sends a single chat or SMS reply.
AI Voice Minute per minute $0.65 When your AI voice assistant speaks during a live or automated phone call.
AI Text Generation per 1,000 words $0.90 When AI writes emails, ads, posts, or follow-up messages.
AI Image Generation per image $0.60 When AI generates a new image or ad graphic.
Review Response (AI) per response $0.05 When AI drafts and posts a reply to a customer review.
External AI Input per ~750K words $6.00 When large text blocks are analyzed by external AI models.
External AI Output per ~750K words $24.00 When AI produces long-form written content like reports or summaries.
Agent Studio AI per ~750K words $2.50 When AI generates text for your Agent Studio page or bio.
Other
WhatsApp Message per message $0.222 When an outbound WhatsApp message is sent from your number.
Funnel AI Build per funnel $2.08 When AI assists in building or customizing a new funnel.
Domain Registration per domain $20.00 When a new domain is registered or renewed through the system.
Autocomplete Search per result $0.0297 When address suggestions appear as someone types in a form field.
Autocomplete Selection per selection $0.0525 When a user selects an address from the suggestion list.