Privacy Policy | IUL.org

Privacy Policy

Effective Date: July 8, 2025 | Last Updated: October 20, 2026

Media Holding Group LLC d/b/a IUL.org ("IUL.org," "we," "us," or "our") explains how we collect, use, disclose, and safeguard information when you visit IUL.org or use our services. This Policy should be read together with our Terms of Service. Capitalized terms not defined here have the meanings given in the Terms of Service.

This Privacy Policy applies to:

(A) Business Users such as insurance professionals, agencies, and other entities that access our website or use our platform; and

(B) Lead Consumers, meaning individuals whose information appears in lead records processed through our platform.

If you do not agree with this Policy, do not use our website or services.

1. Our Role

IUL.org operates a marketing technology, CRM, and lead delivery platform for licensed insurance professionals. We do not sell insurance to consumers.

Lead Consumers provide prior express written consent to be contacted by IUL.org and its Authorized Representatives. An Authorized Representative is a Business User or other person granted access to the IUL.org CRM, and is authorized to contact only the IUL Leads delivered to their own CRM sub-account, consistent with the consent the consumer provided.

Business Users are independent businesses. When a Business User contacts a Lead Consumer, the Business User is the seller and telemarketer for that outreach and is solely responsible for determining that the outreach is lawful. IUL.org does not warrant that any consent is valid or sufficient for any particular outreach method or use, and does not determine the legality of any Business User's communications.

2. Information We Collect

2.1 Information Provided by Business Users

We may collect:

  • Name, business name, email, phone number, mailing address
  • Insurance licensing information and states of operation
  • Account credentials, settings, and configuration data
  • Billing details and transaction history (payments processed by third parties, see Section 4.1)
  • Communications with support or onboarding teams

2.2 Information Collected Automatically

When you access our site or platform, we may collect:

  • IP address, browser/device type, operating system
  • Referring URLs, page views, and timestamps
  • CRM account activity, including logins, feature usage, lead delivery, and email, call, and text performance data
  • Information collected through cookies and pixels, but only after you consent through our cookie banner (see Section 7)
  • Cookie consent records when you accept cookies (see Section 7.3)

2.3 Lead Data (Lead Consumers)

For lead delivery services, we collect or receive information about Lead Consumers, which may include:

  • Name, phone number, email address
  • Geographic information (state, ZIP)
  • Demographic attributes used to select the record for a campaign
  • Timestamp, IP address, and form or campaign identifier
  • Consent records captured at the time of collection, including the TrustedForm certificate associated with the lead

A lead record reflects that the consumer meets IUL.org's qualification criteria and provided consent to be contacted. As with any lead source, interest and purchase decisions vary by consumer. The consent language presented to consumers may vary by campaign; the consent record captured at collection controls.

3. How We Use Information

We use information to:

  • Provide and operate the platform and CRM services
  • Deliver leads to the CRM sub-accounts of authorized Business Users
  • Deliver educational email content to Lead Consumers through the IUL Education System (see Section 5.4)
  • Process payments and manage subscriptions
  • Provide onboarding, service, and security communications
  • Analyze Business User account activity, including email and outreach performance, to provide support, coaching, and recommendations
  • Measure and improve our advertising, for visitors who have accepted cookies
  • Keep records of cookie consent
  • Improve platform performance, analytics, and reliability
  • Detect fraud, abuse, or violations of our Terms of Service
  • Comply with legal obligations, resolve disputes, and enforce agreements, including collection of amounts owed
  • Market IUL.org services to Business Users, subject to applicable law

4. How We Disclose Information

4.1 Service Providers and Affiliates

We disclose information to vendors and affiliated entities that support our operations, including:

  • Hosting and CRM infrastructure
  • Website delivery, security, and performance (Cloudflare)
  • Communications delivery (calling, SMS, email)
  • Consent verification (including TrustedForm)
  • Storage of cookie consent records (Google Workspace) and IP address lookup at the moment of consent
  • Payment processing, including OKEC LLC, an affiliate of Media Holding Group LLC that acts as payment processor and merchant of record for IUL.org transactions
  • Analytics and security services
  • Collection agencies and third parties to whom past-due amounts are referred, assigned, or sold, as described in our Terms of Service

These parties may access information only to perform services on our behalf and are required to protect it.

4.2 Lead Delivery to Business Customers

When Business Users purchase lead delivery services, Lead Data is delivered into the Business User's CRM sub-account so the Business User, as an Authorized Representative, may contact the consumer regarding insurance products.

Lead Data is delivered exclusively to the sub-account associated with the order and is not resold or reassigned to any other Business User. A Business User may store Lead Data and contact the consumer through the platform or through its own systems, and is responsible for that data and contact in its own systems. To protect the chain of consent under which each consumer agreed to be contacted, Business Users may not resell, broker, share, or redistribute Lead Data to any third party.

Under certain state privacy laws (including California), delivering Lead Data to a Business User may be classified as a "sale" or "sharing" of personal information. Consumers may exercise the opt-out rights described in Sections 7.6, 8, and 9.

4.3 Advertising Partners

If you accept cookies through our cookie banner, the Meta (Facebook) Pixel loads and Meta receives device identifiers and information about your visit for measurement, attribution, and audience building. If you do not accept, this information is not sent. We do not disclose Lead Consumer contact data to third parties for their own marketing unrelated to our platform.

4.4 Legal and Safety

We may disclose information as required by law, legal process, or to protect rights, safety, and security.

4.5 Corporate Transactions

Information may be transferred as part of a merger, acquisition, financing, reorganization, or sale of assets.

5. Communications

5.1 Service Communications (Business Users)

We may send operational communications related to:

  • Account setup and onboarding
  • Security alerts
  • Lead delivery
  • Billing and payments
  • Platform updates and support

5.2 Marketing Communications (Business Users)

We may send promotional emails about IUL.org services. You may unsubscribe at any time using the link provided or by contacting [email protected].

5.3 Calls and Texts to Lead Consumers

Lead Consumers who provide consent may be contacted by IUL.org and its Authorized Representatives, including by call and text and by automated or prerecorded means, at the number provided, as described in the consent record captured at collection.

Each Authorized Representative is solely responsible for confirming that its own outreach complies with applicable law, and for maintaining and honoring any consent, suppression, and opt-out obligations for its own calls, texts, emails, or other outreach.

5.4 IUL Education System

Lead Consumers may receive recurring educational emails about Indexed Universal Life insurance, sent through our platform under the brand of the Business User to whom the lead was delivered. Every email includes an unsubscribe link.

6. Business Customer Compliance Obligations

Business Users who receive Lead Data are solely responsible for compliance with all applicable laws and regulations, including:

  • TCPA, the Telemarketing Sales Rule, and state telemarketing laws
  • National and state Do-Not-Call rules
  • CAN-SPAM
  • Call recording consent laws
  • Insurance licensing and advertising rules
  • Carrier and platform messaging policies

Business Users may contact Lead Data through platform infrastructure or through their own systems. For any contact made outside the platform, the Business User is solely responsible for consent verification, opt-out handling, Do-Not-Call compliance, and suppression. IUL.org does not provide legal advice and does not determine whether a particular outreach is lawful.

7. Cookies, Pixels, and Advertising Controls

7.1 Cookie Consent

On pages where we use advertising or analytics tools, we show a cookie banner. These tools, including the Meta (Facebook) Pixel, do not load and no advertising or analytics cookies are set unless you click "Yes, please." If you click "No thanks" or ignore the banner, they are not loaded. If your browser sends a Global Privacy Control signal, we treat it as "No thanks" and do not show the banner. Your choice is remembered for up to 12 months across IUL.org and its subdomains, and we ask again if the banner's wording changes.

7.2 What Happens When You Accept

If you click "Yes, please," the Meta Pixel loads and Meta receives information about your visit, such as pages viewed, actions taken, device and browser information, and IP address. We use this information to measure and improve our advertising. Meta's use of this information is governed by Meta's own privacy policy.

7.3 Consent Records

When you click "Yes, please," we record the date and time, the page, the banner wording shown, a randomly generated visitor ID, your IP address, and your browser type, screen size, and language. We use a third-party service to identify your IP address at that moment. We keep these records as proof of your consent. We do not record anything when you click "No thanks."

You can withdraw consent at any time. Click the button below to reset your cookie choice on this browser; the cookie banner will ask you again on your next visit, and nothing is tracked unless you click "Yes, please" again. You can also clear cookies for IUL.org in your browser or contact [email protected]. Withdrawing consent stops future collection; it does not affect information collected before you withdrew.

Reset my cookie choice

7.5 Other Site Services

Our site is delivered through Cloudflare, which provides security, performance, and cookie-free traffic statistics. You can also manage cookies through your browser settings.

7.6 Do Not Sell or Share My Personal Information

Where required by law, consumers may opt out of the sale or sharing of personal information and of targeted advertising by:

We honor Global Privacy Control (GPC) signals on our website: a browser that sends a GPC signal is treated as declining cookies, and the Meta Pixel is not loaded.

8. State Privacy Rights

8.1 California

California residents may have rights to:

  • Know/access personal information
  • Delete personal information (subject to legal exceptions)
  • Correct inaccurate personal information
  • Opt out of sale or sharing
  • Not be discriminated against for exercising rights

8.2 Other States

Residents of other states with comprehensive consumer privacy laws, including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Delaware, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island, may have some or all of the following rights, depending on the law of their state:

  • Confirm whether we process their personal information and access it
  • Correct inaccurate personal information
  • Delete personal information
  • Obtain a portable copy of personal information
  • Opt out of the sale of personal information, targeted advertising, and certain profiling

8.3 How to Submit a Request

Requests may be submitted via:

We verify requests as required by law and respond within applicable timeframes. An authorized agent may submit a request on a consumer's behalf where permitted by law.

8.4 Appeals

If we decline to take action on your request, you may appeal by emailing [email protected] with the subject line "Privacy Request Appeal." We will respond to appeals within the time required by applicable law. If your appeal is denied, you may contact your state attorney general.

9. How Lead Consumers May Stop Contact

Lead Consumers may:

  • Reply "STOP" to text messages
  • Use unsubscribe links in emails
  • Ask the agent contacting them to place them on the agent's internal Do-Not-Call list
  • Register with the National Do-Not-Call Registry

Opt-outs submitted by replying STOP or unsubscribing through the platform are applied to the sub-account of the Business User that sent the message. If a Business User contacts a consumer through its own systems, the consumer may ask that Business User directly to stop contact, and the Business User is responsible for honoring that request.

Each Business User is independently responsible for maintaining its own suppression list and honoring all opt-out requests it receives, regardless of source.

10. Data Retention

We retain information as reasonably necessary to:

  • Provide services
  • Meet legal obligations
  • Maintain consent and suppression records, including cookie consent records
  • Resolve disputes
  • Enforce agreements
  • Maintain security and prevent fraud

Retention periods vary by data type and legal requirements. Cookie consent records are kept for as long as needed to demonstrate consent.

11. Data Security

We implement commercially reasonable safeguards, including encryption in transit, access controls, and monitoring. No system is perfectly secure. Business Users are responsible for safeguarding account credentials.

12. International Transfers

We are U.S.-based. Information may be processed in the United States and other jurisdictions.

13. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children.

14. Updates to This Policy

We may update this Policy from time to time. The "Last Updated" date reflects the current version. Continued use constitutes acceptance.

15. Contact Information

Media Holding Group LLC d/b/a IUL.org

8 The Green, Suite A

Dover, DE 19901

Phone: +1 (332) 333-3485

Email: [email protected]