Exclusive IUL Leads, Worked Like Direct Mail | IUL.org
Just like HelloFresh and the WSJ - get your first order 90% off. Future packs of 200 IUL Leads are $960.

Try 200 Exclusive IUL Leads for only $100

We show you each lead's exact pain point, and exactly what to say to close them on the very first call. All through IUL Direct Mail, modernized.

Not Aged Not Shared No Setup No Ad Spend No Contract Written Consent + TrustedForm
Send My 200 IUL Leads Now
$100 one-time. Leads ship the second they opt in. First-order pricing won't come back.

What Some Of Our 1,020+ Clients Are Saying:

★★★★★
"They lied. They said I'd close 5%. I'm at 11%, and everyone on my team is over 5%."
Mason H.Houston, TX
✓ Stripe Verified Purchaser
★★★★★
"I used to tell clients to call me when another agent reaches out, and I'd get those calls and have to fight all the time. Since using IUL.org, that hasn't happened once."
Kyla S.Columbus, OH
✓ Stripe Verified Purchaser
★★★★★
"I ordered Thursday. Leads Monday. Mailed Tuesday. $2,500 a month in IUL sold Tuesday, just calling the openers. Absolutely nuts."
Stephen O.Charlotte, NC
✓ Stripe Verified Purchaser
★★★★★
"It's just so refreshing to find a lead partner who does what they say they're going to do, consistently. I can't recommend them enough."
Heather T.Denver, CO
✓ Stripe Verified Purchaser
★★★★★
"It's made sales fun again. I actually look forward to picking up the phone."
Gavin M.Nashville, TN
✓ Stripe Verified Purchaser
★★★★★
"If you try it, just know it's a slippery slope. That $100 turned into thousands on leads. It's okay though, I've made 20x my investment with these guys."
Ray K.Phoenix, AZ
✓ Stripe Verified Purchaser
★★★★★
"They lied. They said I'd close 5%. I'm at 11%, and everyone on my team is over 5%."
Mason H.Houston, TX
✓ Stripe Verified Purchaser
★★★★★
"I used to tell clients to call me when another agent reaches out, and I'd get those calls and have to fight all the time. Since using IUL.org, that hasn't happened once."
Kyla S.Columbus, OH
✓ Stripe Verified Purchaser
★★★★★
"I ordered Thursday. Leads Monday. Mailed Tuesday. $2,500 a month in IUL sold Tuesday, just calling the openers. Absolutely nuts."
Stephen O.Charlotte, NC
✓ Stripe Verified Purchaser
★★★★★
"It's just so refreshing to find a lead partner who does what they say they're going to do, consistently. I can't recommend them enough."
Heather T.Denver, CO
✓ Stripe Verified Purchaser
★★★★★
"It's made sales fun again. I actually look forward to picking up the phone."
Gavin M.Nashville, TN
✓ Stripe Verified Purchaser
★★★★★
"If you try it, just know it's a slippery slope. That $100 turned into thousands on leads. It's okay though, I've made 20x my investment with these guys."
Ray K.Phoenix, AZ
✓ Stripe Verified Purchaser

Testimonials are from real, verified customers. Individual results vary and are not typical.

Here's How It's The Best

We made direct mail digital. Same proven idea, better data: fresh, exclusive, TCPA compliant homeowners and employees who can actually afford an IUL. Each mailing costs a fraction of a penny, and you see not just who replies, but who opens, in real time. Better leads, faster insights, more reasons to buy all mean more sales.

1

Pay $100, get instant access to the whole system.

2

Pick the states you are licensed in. We build your custom IUL campaign within 3 business days, then leads flow to your dashboard live, the second they opt in.

3

We digitally mail your IUL leads every week saying you're the expert and how you help them. The system charges you $0.0034 a letter to send (about $1 a month per 100 IUL leads, billed $10 upfront). Full details at iul.org/usage.

4

Your dashboard shows who opened and who replied, so you always know who to call first and the script tells you exactly how to close an IUL on the first call.

5

You call the IUL leads you want to talk to. Call them when they open your letter, when they don't open, or only when they reply, the choice is yours. No matter what, we give you a proven case study to follow.

6

Add more IUL leads anytime: more leads, more mailings, more sales out the other end. You can even load leads from other sources into the same system. Batches of 200 more Exclusive IUL Leads are $960 moving forward at iul.org/store.

What Is Inside Every IUL Lead

Generated the second your prospect opts in, then shipped complete and consented to your IUL Lead System. Here is an example of the fields on every record.

Example IUL Lead ✓ Written consent + TrustedForm
Full name
Marcus D.
Phone (verified)
(813) 555-0131
Mailing address
••• Bayshore Blvd
Date of birth
04 / 1983
Age
42
Gender
M
Opt-in timestamp
1 second ago
Tampa, FL 33629
Illustrative home value: ~$2.625M (public estimate, not included)

Example only. Real lead details stay private to the agent the lead is assigned to. The home value is an illustrative public estimate to show what is knowable, and is not part of the lead record.

Sell just one policy from these 200 IUL leads. You already made back way more than $100.
Pay depends on the carrier, the product, and the case. This is not a promise of income. What you sell depends on how hard you work.
Send My 200 IUL Leads Now

States Filling Up Fast, Get In While You Can!

Seriously, sign up today. Every lead is exclusive to one agent and there aren't infinite qualified IUL leads out there. Each state has a natural cap, and once it fills, it closes. If you are licensed in at least one state that is still open, sign up now.

Open (30) Full (21) AK ME VT NH WA ID MT ND MN WI MI NY MA OR NV WY SD IA IL IN OH PA NJ CT CA UT CO NE MO KY WV VA MD DE RI AZ NM KS AR TN NC SC DC OK LA MS AL GA HI TX FL

What Traditional Direct Mail Could Never Do

The Trap

Direct mail has two costs: the leads and the postage. Traditional mail spends nothing on the leads (just scraped zip codes) and burns the rest on $0.78 stamps. Want to test a new angle? Buy more stamps.

The Flip

We flipped it. Your money buys fresh, high-quality opt-in leads you can legally call. Then we mail them digitally for about a third of a penny each. Same budget, more mailings, more angles, better people.

This is what we do for you, every week, all year: mail your 200 leads with a new angle each time. Snail mail would cost $8,112. The IUL.org system: $135. All in. You keep $7,977.

Snail MailDigital Mail
What stays the same
Leads start cold
More mailings, more sales
What we fixed
Written consent on every lead
You see who opened it
Targeted to who can afford it
Exclusive to one agent
Start calling in minutes, not months
Repetition on who you are & why to buy
Starts with high-quality opt-in data
Can advertise other products too

More Than 45 Reasons to Own an IUL

Your system rotates through dozens of angles, a different reason to own an IUL in every mailer, all positioning you as the expert. Note: you have full access to these instantly in the system. If you don't do living benefit policies, just take that letter out of rotation!

Core
The 0% floor means a market crash can't take your value
Core
Capture S&P 500 gains without the market losses
Core
Permanent coverage that never expires like term
Tax
Tax-free access to your cash value, no penalties
Tax
A death benefit that passes to family completely tax-free
Tax
No contribution limits, unlike a Roth IRA
Tax
A tax-free income stream on top of Social Security
Access
Reach your money at any age, no 59½ rule
Access
Skip or reduce premiums without losing the policy
Living Benefits
Use your death benefit while you are still alive
Living Benefits
A long-term care rider for nursing home costs
Estate
Bypass probate so your family gets paid fast
Estate
A death benefit that can pay off the mortgage
Family
A juvenile policy that funds a grandchild's college
Business
A Section 162 plan funded with tax-deductible dollars
Conversions
A 1035 exchange moves an old policy in tax-free
Core
The 0% floor means a market crash can't take your value
Core
Capture S&P 500 gains without the market losses
Core
Permanent coverage that never expires like term
Tax
Tax-free access to your cash value, no penalties
Tax
A death benefit that passes to family completely tax-free
Tax
No contribution limits, unlike a Roth IRA
Tax
A tax-free income stream on top of Social Security
Access
Reach your money at any age, no 59½ rule
Access
Skip or reduce premiums without losing the policy
Living Benefits
Use your death benefit while you are still alive
Living Benefits
A long-term care rider for nursing home costs
Estate
Bypass probate so your family gets paid fast
Estate
A death benefit that can pay off the mortgage
Family
A juvenile policy that funds a grandchild's college
Business
A Section 162 plan funded with tax-deductible dollars
Conversions
A 1035 exchange moves an old policy in tax-free

You Choose When You Call Your IUL Leads

Calling is what turns a lead into a sale. There is no way around it. The good news? Agents win no matter how they work them. Here are three proven ways you can call your leads.

Individual results vary and are not typical. The agents shown are real, and their results depend on how consistently they work their IUL leads.

The non-openers
haven't opened yet
Rich works these
Rich calls to help them find the letter, not to sell. One quick call to make sure his letters land.
Took his open rate from 17.7% to 53.9%
Actual figure from his case study
Read Rich's full case study →
The openers
they opened your mailers
Brian works these
Brian calls the ones who opened. He does not wait for a card. He builds trust first. He never starts with price.
16 policies, $84K premium, in 2 months
Actual figure from his case study
INTERVIEW INCLUDED
Read Brian's full case study →
Then the warmest ones reply ↓
The repliers
they wrote back to you
Mateo works these
He never cold calls. He waits for a reply, then calls. The slowest way, the best close rate.
3 of 4 replies become a closed policy
Actual figure from his case study
Read Mateo's full case study →
Here is the only math that matters ↓
How many out of 200 leads would you need to close to make more than $100 back? Think you can do it?
Future orders are covered by our Partner Guarantee.
Results are different for everyone. They depend on your market, your skill, and more. Not a promise.

The Lowest Cost For An Exclusive IUL Lead, Anywhere

Our exclusive IUL leads cost less than every option here, and they arrive fresh, consented, and yours alone, with the whole system to work them. Even if you generate your own, you will not beat this on price or quality. Here is how everything else stacks up.

Buying IUL Leads Anywhere Else

Agencies, aged leads, shared leads, live transfers. Every one costs more than we do, and every one gives up something we keep: exclusivity, freshness, or who owns the consent.

  • An agency: about $1,497 a month plus ad spend. You rent results on a retainer and only ever see the leads that convert. We hand you the leads and the whole system to keep for $100.Source: AlphaAgent.io/pricing
  • Aged leads: $5 to $6 each, but often months old and already called by everyone who bought the same list. Ours are fresh and assigned to you alone.Source: store.AgedLeadStore.com
  • Shared leads: $50 to $120 each, sold to several agents at once, so you race other people to the phone. Ours go to one agent: you.Source: CABoomLeads.com
  • Live transfers: $80 a call, and you are charged even for missed calls and calls that never close. Ours are $0.50, exclusive, and yours to work for the full year.Source: EverQuote Pro
Running Your Own Ads

Google, Facebook, and ChatGPT sell you a click, not a lead. You still build the funnel, write the ads, and capture the consent yourself, then pay again for the next click.

  • Google: $8.64 for one click on the IUL keyword, and a click is an anonymous visitor, not a lead. Ours arrive as real, consented people already in your IUL Lead System.Source: Google Ads estimate, 2026
  • Facebook: $5.77 a click, and you can no longer target a detailed insurance audience, so you pay to reach the wrong people. Ours are pre-filtered to employed or homeowner adults.Source: Meta Ads estimate, 2026
  • ChatGPT: $5.10 a click on the newest ad platform, still anonymous, and you build everything behind it. Ours are done for you.Source: ChatGPT Ads estimate, 2026
IUL.ORG: $0.50 a lead on your first order, $4.80 after. Made to order, pre-filtered for IUL, delivered live the second they opt in. Nothing to build, nothing to share, no retainer.
Other-channel figures reflect 2026 public pricing from AlphaAgent.io, store.AgedLeadStore.com, CABoomLeads.com, EverQuote, Google Ads, Meta Ads, and ChatGPT Ads. Per-lead and per-click figures are typical of each category and vary.

Here Is Everything You Get For $100

Add it up. Each one alone is worth more than you pay.

200 Exclusive IUL LeadsYour choice of states, sent fresh. $4.80 each after this offer.
$960
A Full Year of the IUL Lead SystemRun your whole agent business on it. Renews at $100 a year.
$750
Proven IUL Sales ScriptThe one-call-close script behind over $100M in sales.
$100
IUL Digital Mail HouseSends a new mailer under your name every Tuesday.
$200
Total Value
$2,010
Today
$100
First order only. There is no second one. This price will not come back.
It costs $100 to try, not $2,000.
For $100 you get $2,010 in IUL leads and tools, yours to keep and use with any lead source you have, new or old.
Lock In The $100 First Order
$2,010 of value. $100 today. First order only.

Questions Before You Get Started

$100? What is the catch, and what do I actually get?
We hear it a lot. A first-order deal is normal everywhere: gyms, restaurants, software all let you try before you commit. Most lead sellers will not, because they know their leads cannot survive the test. We hand you ours at $0.50 because we know they will. Your $100 gets you 200 exclusive IUL leads, a full year of the IUL Lead System, and the one-call-close script, yours to keep. We will not hide the trade: these IUL leads start cold. That is the deal in exchange for the price and the exclusivity. You load them, the IUL Digital Mail House warms them under your name, and you call the ones who open and reply. If you will not call your IUL leads, do not buy.
76 million Americans aren't on Facebook, but plenty of them need an IUL. How are you reaching them?
Most agents do not reach them, and that is the point. Every seller fights over the same 186 million U.S. adults on Facebook, so those names get resold and called by ten people. We pull ours from the 76 million adults who are not on Facebook, a far less saturated pool, then we assign each lead to one agent and never resell it. That is what makes them exclusively yours. Exclusive means a lead is assigned to one agent and never resold or reshared while your order is active and in good standing.

Source: Pew Research Center, "Americans' Social Media Use 2025" (Nov 2025): 71% of U.S. adults use Facebook.
Can you show me exactly how the leads are generated?
You can see everything about the outreach: every mailer the system sends under your name sits in your account, so you read each piece and watch who opens and replies. What stays private is the method we use to generate the leads. That is proprietary, on purpose. It is the same reason a vendor will never show you the Facebook ad behind their leads: the second they do, it gets copied. The way we produce fresh, exclusive, opt-in IUL leads at this price is the advantage you are buying. Publish it and every agent runs it, the pool crowds up, and your leads stop being exclusive. Every lead is still a real person who opted in, assigned to you alone.
What does it cost after the first order?
After your first order, exclusive IUL leads are $4.80 each on our site, still far below the price of most exclusive IUL lead programs. The $0.50 intro price is for your first order only. The IUL Lead System renews at $100 a year. The IUL Digital Mail House runs on prepaid credit: a $10 load starts it, then about $0.0034 a letter, roughly $1 a month per 100 IUL leads. It tops up $10 at a time so it never stops. Nothing else charges unless you turn it on. Full details at iul.org/usage. Put it in perspective: a single IUL client can pay you renewals for years, so these costs are pennies against the upside of one good client.
What does the Partner Guarantee cover?
It protects every paid order after your trial. The one exception is this first $100 order for 200 leads: trial orders ship without replacement coverage. On every order after that, we replace a lead one for one if any of these happen:
  • The phone is disconnected
  • The email is undeliverable
  • They will not answer the phone
  • They will not reply to texts
  • They unsubscribe from your mailings
  • They cannot qualify for a policy
  • They buy a policy, then dispute the sale
  • They move to a state you do not cover
  • They buy a small policy under $3,600 a year
To claim, you email us the count and we send the replacements. No portal, no form. One replacement per lead. The only outcome not covered is the good one: a lead who buys a real policy, $300 a month or more, is a sale, not a bad lead. Full terms at iul.org/partnerguarantee.
Do I have to set any of this up myself?
No. It is installed and activated for you, ready to run on day one. If you want it tuned to your exact preferences, we will work with you one on one over Zoom for your entire first week, as much time as you need, at no extra cost. You can also run it exactly as it comes, with nothing to build.
Can I have IUL leads delivered to a different system?
Your leads arrive in the included IUL Lead System, set up and ready. They are your contacts, so you can export them. The catch is that the IUL Education System mailings and each lead's written consent and TrustedForm record are built to run inside the IUL Lead System, so that is where it works as designed.
Are the IUL leads TCPA compliant?
Each IUL lead includes written consent and a TrustedForm certificate documenting the opt-in, captured the moment they sign up. You remain responsible for the federal and state outreach rules that apply to you.

Claim 200 IUL Leads We'll Never Sell to Another Agent.

$2,010 of value for $100. Your first order only.

Send My 200 IUL Leads Now
No contract. No setup. No surprises.
Results vary and are not typical. Agent results shown are real experiences. They depend on how hard the IUL leads are worked. Costs shown for other channels are examples, based on 2026 public sources. Approval is never guaranteed. It depends on health and carrier underwriting. Eligibility requirements apply.
Important Disclaimer: This is a lead and marketing program, and your results depend on you. We give you the leads, the IUL Lead System, and the scripts, but how it goes comes down to your effort and follow-through, plus things no one controls like market and economic conditions. We do not guarantee results. The success stories and testimonials are real outcomes from individual agents, shown as examples, not a promise of what you will do. This is not legal, financial, or tax advice, so please talk to a qualified professional for that. New or experienced, the agents who work their leads consistently give themselves the best shot.
IUL.org is operated by Media Holding Group, LLC, 8 The Green Ste A, Dover, DE 19901. IUL.org is a lead generation and marketing company. It is not an insurance carrier, agency, or financial advisor. Questions: (332) 333-3485.
Meta: This website is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. (Facebook, Instagram). Facebook™ and Instagram™ are trademarks of Meta Platforms, Inc.
Google: This website is not affiliated with, endorsed by, or sponsored by Google LLC. Google™ and YouTube™ are trademarks of Google LLC.
TikTok: This website is not affiliated with, endorsed by, or sponsored by TikTok or ByteDance Ltd. TikTok™ is a trademark of ByteDance Ltd.