TRY THE BEST IUL LEADS IN THE USA: 200 EXCLUSIVE LEADS, 50¢ EACH
Trusted by 1,020+ IUL agents
Agents from major IMOs like FFL, SFG, GFI, WFG, and HGI consistently purchase our IUL Leads.

200 Exclusive IUL Leads for Only $100.

The moment an IUL Lead responds to our ad, we message them your name, your phone number, and to expect your call about how IUL can help them. Our IUL Leads are truly exclusive.

Not Scraped-Not Resold-Not Aged-No Ad Spend-No Setup
Get 200 Exclusive IUL Leads For $100
It only takes 1 sale to be profitable.
Published August 14, 2026

IUL.org Production Report

Are you a top 5% agent, or a top 20% agent?

This is only IUL production from IUL.org customers. All whole life, final expense, term, mortgage protection and annuity production were excluded from all figures below despite being reported. We took their 3 month production numbers and annualized them for comparison.

IUL Policies / Year
Top 5%278
Top 20%136
Average customer41
Annualized Premium
Top 5%$811,077
Top 20%$445,962
Average customer$164,989
IUL Case Size
Top 5%$27,990
Top 20%$12,589
Average customer$4,022

Read each column on its own, not across. Every metric was ranked separately, so the top 5% for premium are not the same customers as the top 5% for policy count.

Methodology and disclosures

Every figure is a three month self-report multiplied by four, so nothing here is annualized from a single good month. Multiplying a policy count by a case size from the same row will not describe any real customer, because each metric was ranked on its own. Read the full report, including the top agent and top quartile breakdown, at iul.org/7-26survey.

Based on self-reported production during the prior 3 months and annualized for comparison. "Active IUL producers" are respondents reporting at least one IUL sale. Production may include business generated from sources other than IUL.org. Figures were provided by agents and have not been independently verified by IUL.org. Both the top 5% and top 20% lines were calculated for each individual metric. For example, the agent who wrote the most premium did not have the highest policy count. Individual results vary.

Get 200 Exclusive IUL Leads For $100

What Our Customers Are Saying

★★★★★
"This program has exceeded all of my expectations."
Mason H.
Houston, TX
✓ Stripe Verified Purchaser
★★★★★
"I used to tell clients to call me when another agent reaches out, and I'd get those calls and have to fight all the time. Since using IUL.org, that hasn't happened once."
Kyla S.
Columbus, OH
✓ Stripe Verified Purchaser
★★★★★
"Signed up, leads were live a couple days later, and the first mailers went out the same day they came in. $2,500 a month in IUL sold the first week, just calling the openers."
Stephen O.
Charlotte, NC
✓ Stripe Verified Purchaser
★★★★★
"It's just so refreshing to find a lead partner who does what they say they're going to do, consistently. I can't recommend them enough and I look forward to growing with them."
Heather T.
Denver, CO
✓ Stripe Verified Purchaser
★★★★★
"It's made sales fun again. I actually look forward to picking up the phone."
Gavin M.
Nashville, TN
✓ Stripe Verified Purchaser
★★★★★
"If you try it, just know it's a slippery slope. That $100 turned into me spending thousands with IUL.org. It's all good though, the ROI with these guys is insane."
Ray K.
Phoenix, AZ
✓ Stripe Verified Purchaser
★★★★★
"Bought the 200 then all the upsells. The staff is absolutely incredible, just framing IUL as a term plus cash value made all the difference in my sales presentations."
Tyler R.
Tampa, FL
✓ Stripe Verified Purchaser
★★★★★
"I was paying [very well known CRM for Agents] $97 a month only to learn I got it included in the $100 per year. Surprised and delighted is an understatement."
Dana W.
Indianapolis, IN
✓ Stripe Verified Purchaser
★★★★★
"Just talking to their trainer I realized how much simpler I could make selling IULs, with the team they got it's no wonder everyone is recommending them."
Marcus B.
San Antonio, TX
✓ Stripe Verified Purchaser
★★★★★
"I kept going back and forth with another CRM but the ability to spend unlimited time 1 on 1 with Zoom setting everything up was incredible. The friendliest tech support I've ever encountered."
Lauren P.
Portland, OR
✓ Stripe Verified Purchaser
★★★★★
"Fourteen years in this business and not one time has a lead company pulled up Winflex and taught ME something about policy design. You have to sign up for the training."
Cody N.
Minneapolis, MN
✓ Stripe Verified Purchaser
★★★★★
"If I could recommend anything it's the CRM build out. Wow oh wow. Got a full recruiting system and IUL system humming along. The 1 on 1 attention is where it's at!!"
Jasmine A.
Atlanta, GA
✓ Stripe Verified Purchaser
★★★★★
"I was always an aged lead guy for the price so when I saw the 200 IUL Leads for $100 I thought it was B.S. I took the leap and never left LOL."
Derrick L.
Cleveland, OH
✓ Stripe Verified Purchaser
★★★★★
"If you're a manager like me who keeps getting asked about leads BUT you don't want to recommend something you haven't tried. Stop thinking and sign up! It's what my team was missing."
Sophia K.
Salt Lake City, UT
✓ Stripe Verified Purchaser
★★★★★
"I make all my agents sign up, there's no better value for a new agent than 200 Exclusive leads with a CRM. I even tell them to sign up for the training, absolutely world class."
Aaron T.
Baltimore, MD
✓ Stripe Verified Purchaser
★★★★★
"This is the best kept secret. I actually run my recruiting ads saying new agents can get 200 Exclusive Leads and a CRM for $100 just to have them buy from IUL.org. It works and agents love it!"
Megan F.
Boise, ID
✓ Stripe Verified Purchaser
★★★★★
"My team sold more IUL in their first thirty days with these leads than they did in the previous six months combined from other lead sources. If you have a team to scale, the volume is unmatched."
Wes M.
Tulsa, OK
✓ Stripe Verified Purchaser
★★★★★
"I had a problem where agents couldn't afford leads then I'd give them fresh leads I paid for from other vendors and they never called. With IUL.org there's no excuse, it's $100 and if you can't close 1 out of these, at this quality, you're not cut out to be an agent."
Priya S.
Sacramento, CA
✓ Stripe Verified Purchaser

Three Case Studies From Our 1,020+ Agents.

Hear directly from agents who have experienced the peace of knowing where their next sale is coming from.

★★★★★
"$84,000 in Premium with 16 APPS. 100% Approved."
"So far, I got 16 policies, about eighty-four thousand of premium. All of it has been approved. Largest case, about eighteen thousand a year."
Brian J.
Missouri
Symmetry ✓ Stripe Verified
Listen to the Interview
Read the case study at: iul.org/case-study2
★★★★★
"This is what I wish every vendor felt like."
"It's not even shooting fish in a barrel, it's fishing with dynamite in a barrel."
Mateo S.
Naples, Florida
Family First Life ✓ Stripe Verified
Read the case study at: iul.org/case-study3
★★★★★
"28.3% Close Rate."
"It was the easiest sale I had ever made. They already knew who I was, they had seen the emails, and they understood the basics of IUL. It didn't feel like a cold call at all."
Rich G.
San Diego, California
Team Alpha ✓ Stripe Verified
Read the case study at: iul.org/case-study1

Testimonials are from real, verified customers. Individual results vary and are not typical.

Run your own numbers
200 IUL Leads
× 30% contact rate
60 Leads Who Engage
× 10% close rate on conversations
6 New IUL Sales
= 3% net close rate leads to sales
× $4,022 average annual premium per case
Is it worth $100 to potentially write…
$24,132 In Annualized IUL Premium
THIS IS AN ILLUSTRATIVE TOOL ONLY. Results not typical. Read full disclosure ↓
You set the assumptions by moving the sliders, and the numbers shown are scenarios, not predictions or guarantees. Contact rates, close rates, and case sizes vary widely by carrier, product, premium, case, market, skill, and effort. Premium is not commission; what you earn on a case depends on your contract level and carrier. Past performance does not guarantee future results. Nothing here is a promise of income, sales, or typical earnings. Most agents do not produce the highest scenarios this calculator can display. Your outcome depends on you and how consistently you work the leads. Not legal, financial, tax, or insurance advice.
Get 200 Exclusive IUL Leads For $100

Three Steps: We Generate. We Introduce. You Sell.

Not Scraped. Not Aged. Not Shared. No Setup Required. No Ad Spend. No Contract. All we do is IUL Leads and we are the best at it.

Step 1 We Generate

We generate differently than everyone else. That's why our price is so affordable while maintaining high quality. Every other agent and lead company bids on the same 190 million U.S. adults on Facebook. We advertise to the 78 million who aren't on Facebook at all. Undermarketed doesn't mean they don't have money. It means no other IUL marketer is competing for their attention.

Every lead is fresh, exclusive, qualified and opted in. Notice we didn't say interested, because interest is what Step 2 is for. Ours weren't out shopping for life insurance when we found them, so they never got tagged and bid on by every vendor with a budget. Easier to make a qualified person interested than an interested person qualified.

Search for a laptop one time and every brand chases you for a week. The same thing happens the moment someone answers an IUL ad: the platform learns they are shopping, and starts serving them every competing agent in the auction. That is how a lead sold to you as exclusive still hears from four other people. Ours never set it off.

Pew Research Center, "Americans' Social Media Use 2025" (Nov 2025): Only 71% of U.S. adults use Facebook.
Every IUL Lead includes:
TrustedForm certified. Written consent captured at opt-in.
Employed or homeowner. More likely to afford an IUL.
In your licensed states. Pick the states, we generate there.
Exclusive to you. Never resold to another agent.
See an example IUL Lead +
Full name
Nick D.
Phone (verified)
(813) 555-0131
Mailing address
••• Bayshore Blvd
Date of birth
04 / 1983
Age
42
Employment
Employed
Housing status
Homeowner
State
FL
Opt-in timestamp
1 second ago
Est. property value
~$2.65M
Est. household income
~$158K
Property value and household income not provided. Agents can research public records.
First leads inside 3 business days. Put directly into the CRM provided (included 1 year, $100/yr after).
Step 2 We Introduce

We introduce you immediately with a specific IUL topic that may fit their situation. The first email is a short introduction. The fortune is in the follow up, and you never have to lift a finger.

See what happens after the first email +

This is just the introduction. Think of it as direct mail, but digital. A new angle goes out every week after, all year. 45 reasons in rotation.

There are 45 reasons to buy an IUL: tax-free retirement, living benefits, estate planning, mortgage protection, college funding, business uses, long-term care, and more. Selling IUL for tax-free retirement alone is like selling an iPhone just for the email.

We track every open, click, and reply, so when they pick up, you already know exactly which angle hooked them.

We pass the mail cost to you at $0.0034 each, a third of a penny. We collect just $10 to cover months of weekly mailings.
Step 3 You Sell
Nick D. opened your email 14 seconds ago. We told him to expect your call.
"Hi Nick, this is [Your Name]. I see you opened my email, so I figured I'd put a voice to it and introduce myself."
We make closing the leads as simple as possible by providing a proven one-call-close IUL script most of our clients use.

We also offer live role plays, case design training and more resources to our customers.
Not a cold call. A warm follow-up. We give you the script for every conversation.

Every other lead company sells you a phone number. We give you the reason to call.

What 200 IUL Leads Cost Everywhere Else.

See how much 200 Exclusive IUL Leads would cost elsewhere:

  • $1,200Aged leads. 180 to 500 days old, already sold to other agents.store.AgedLeadStore.com/iul_insurance/leads
  • $8,400CABoom. After their 12-week subscription discount.CABoomLeads.com/products/retirement-new
  • $7,800Lifejacket, at $39 each. One in five has already been worked by another agent.lifejacketleads.com/support_faq
  • $5,532Your own Facebook ads. Ad spend alone, before the funnel, the forms and the testing.WordStream 2025 Facebook Ads Benchmarks, $27.66 avg cost per lead
The clear winner$100IUL.org. Fifty cents each, then $5. Exclusive to one agent, never resold, nothing to build.The next cheapest option costs 12x more.

We Include Everything You Need For $100

Add it up. Each one alone is worth more than you pay.

200 Exclusive IUL LeadsYour choice of states. $5 each after this first order.
$1,000
The CRMComparable CRMs run $100/month. Yours is included one year, then $100/year.
$1,200
The Weekly Education EmailsYour introduction fires the moment they opt in. A new angle every week after, 45 in rotation, all under your name.
$200
Proven IUL Call ScriptsThe opener, the objection handlers, the close.
$100
Total Value
$2,500
Today
$100
First order only. This price will not come back.
Get 200 Exclusive IUL Leads For $100
$2,500 of value. $100 today. First order only.

Questions Before You Get Started

$100? What's the catch, and what do I actually get?
Discounted first-order pricing is normal everywhere: gyms, restaurants, software all let you try before you commit. Most lead sellers will not, because they know their leads cannot survive the test. We hand you ours at $0.50 because we know they will.
How fast do leads start coming in?
Inside 3 business days of signing up, your custom IUL campaign is live and leads start landing in your dashboard the moment they opt in.
What does it cost after the first order?
After your first order, exclusive IUL leads are $5 each and the mailings are $0.0034 each, full CRM pricing at iul.org/usage.
Do I have to set any of this up myself?
No. It's installed and activated for you, ready to run on day one.
Are the IUL leads TCPA compliant?
Each IUL lead includes written consent and a TrustedForm certificate documenting the opt-in, captured the moment they sign up. You remain responsible for the federal and state outreach rules that apply to you.

Let's grow your business together.

200 exclusive IUL leads for $100. We've built this to be a long-term lead partner, not a one-time test. Try us once, let us earn your business for years.

Get 200 Exclusive IUL Leads For $100
Activated for you. Leads inside 3 business days.
Results vary. Testimonials are real but individual. This is a lead and marketing program; your results depend on your effort. Not legal, financial, or tax advice.
IUL.org is operated by Media Holding Group, LLC, 8 The Green Ste A, Dover, DE 19901. Not an insurance carrier, agency, or financial advisor. Questions: (332) 333-3485.
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