IUL.org Store
Exclusive Homeowner IUL Leads

Welcome to the IUL.org Store.

Shop exclusive homeowner IUL leads for licensed agents who sell Indexed Universal Life insurance. Every lead is educated about IUL under your name, with your number, before you ever call. One agent per lead, never resold.

IUL.org customers report a 2.88% average net net close rate.* Every pack is backed by our Partner Guarantee.

*Source: IUL.org customer survey. 1,020+ IUL.org customers asked, 261 active agents responded.

Homeowners ages 20 to 62 One-time payment No subscription Exclusive, never resold

New to us? Try your first 200 leads for $100 and experience the difference!

Try 200 Leads for $100

Shop lead packs. Pay once.

The more you order, the less you pay per lead.

Starter
500exclusive homeowner IUL leads
$875one time
$1.75 per lead
$60.76Assumed cost per issue-paid IUL policy
Order 500 Leads
Part time
1,000exclusive homeowner IUL leads
$1,500one time
$1.50 per lead Save $250
$52.08Assumed cost per issue-paid IUL policy
Order 1,000 Leads
Full time
2,000exclusive homeowner IUL leads
$2,500one time
$1.25 per lead Save $1,000
$43.40Assumed cost per issue-paid IUL policy
Order 2,000 Leads
Best price
3,000exclusive homeowner IUL leads
$3,000one time
$1.00 per lead Save $2,250
$34.72Assumed cost per issue-paid IUL policy
Order 3,000 Leads

Assumed cost per issue-paid IUL policy is the pack price divided by the policies you would issue at the 2.88% average net net close rate. It is an assumption, not a guarantee. Individual results vary.

*2.88% average net net close rate from the IUL.org customer survey: 1,020+ IUL.org customers asked, 261 active agents responded. Based on self-reported production during the prior 3 months and annualized for comparison. "Active IUL producers" are respondents reporting at least one IUL sale. Production may include business generated from sources other than IUL.org. Figures were provided by agents and have not been independently verified by IUL.org. Individual results vary.

Your Digital Direct Mail System does the explaining.

Most people have never had an IUL explained to them. Every lead you order goes into an education sequence that runs under your name, inside your CRM, for as long as they stay subscribed.

Step 1

The moment they opt in

An intro email goes out under your name, with your number, telling them to expect your call.

Step 2

Every week after

A new email covers a different reason to own an IUL, rotating through over 40 of them: tax-free access, the 0% floor, living benefits, college funding, and more.

Step 3

You call who engages

You see exactly who opens, clicks, and replies. Call replies first, then opens, and open the call with the reason they just read.

Plus the IUL One Call Close Script with every order. See the full approach

Our approach

We generate every lead ourselves and introduce you the moment someone opts in, then keep educating them for you. See how it works.

Delivery

Leads are delivered into your IUL.org CRM account.

Usage

Calls, texts, emails, and AI are billed as you use them from your CRM wallet. Rates at iul.org/usage.