IUL.org

Terms of Service +
Purchase Terms

Effective Date: 7/8/2025 | Last Updated: 4/7/2026

These Terms of Service ("Terms") govern your access to and use of the IUL.org platform and services. These Terms form a binding agreement between Media Holding Group LLC d/b/a IUL.org ("IUL.org," "we," "us," or "our") and you ("Customer," "you," or "your").

IF YOU DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR USE THE PLATFORM. ALL SALES ARE FINAL AND NON-REFUNDABLE. SEE SECTION 4.

1. Scope and Business Use Only

1.1 B2B Platform

IUL.org provides business-to-business software, CRM infrastructure, and lead delivery services intended exclusively for licensed insurance professionals and agencies.

1.2 No Consumer Use

The platform is not intended for personal, household, or consumer use.

1.3 No Legal Advice

IUL.org does not provide legal advice. Any information, tools, or features related to compliance are provided for operational convenience only. You are solely responsible for determining lawful use of leads and communications.

2. Definitions

"IUL Lead" means a consumer record selected on the basis of demographic criteria and routed for outreach regarding Indexed Universal Life (IUL) insurance. An IUL Lead reflects only that the consumer meets the applicable demographic criteria, provided prior express written consent to be contacted by IUL.org and its Authorized Representatives, and can be contacted. It does not represent, warrant, or imply that the consumer has expressed interest in, requested, inquired about, or has any awareness of IUL insurance or any insurance product.

"Authorized Representative" means a Customer or other person granted access to the IUL.org CRM. An Authorized Representative is authorized to contact IUL Leads delivered to their CRM sub-account, consistent with the consent those consumers provided to IUL.org and its Authorized Representatives.

"CRM" means the customer relationship management software, environment, and related access made available to you as part of your order.

"Script" means the IUL phone script made available to you as part of your order. The Script is provided for operational convenience only and is not legal, compliance, or results advice.

"IUL Education System" means the automated email education sequence made available as part of your order, which delivers IUL educational content to your IUL Leads under your brand on a recurring basis for the purpose of soliciting engagement and surfacing interest over time. Engagement, interest, reply, and unsubscribe rates vary and are not guaranteed.

3. Authorization Model

3.1 Sub-Account Authorization

Each CRM sub-account you create within the platform is authorized by IUL.org to receive and contact IUL Leads delivered to that sub-account after its creation timestamp.

Authorization is limited to:

  • The specific sub-account
  • IUL Leads delivered to the sub-account after it is created
  • Contact conducted through platform infrastructure only

3.2 No Retroactive Authorization

A sub-account is not authorized to contact IUL Leads delivered prior to its creation.

3.3 Authorization Is Platform Permission Only

Authorization under this Section is platform permission to use the system. It is not a determination that your outreach is lawful and is not a substitute for your own consent and compliance determination under Section 5.3.

3.4 Independent Business; Limited Authorized Representative Status

You are an independent business using a platform. Except as stated in this Section, nothing in these Terms creates a partnership, joint venture, employment relationship, or general agency relationship between you and IUL.org.

Solely for the limited purpose of contacting IUL Leads delivered to your CRM sub-account, and solely to give effect to the consent those consumers provided to IUL.org and its Authorized Representatives, you act as an Authorized Representative of IUL.org. This limited status applies only to that purpose and does not make you IUL.org's agent for any other matter.

4. No Refunds

ALL SALES ARE FINAL. ALL PAYMENTS TO IUL.ORG ARE NON-REFUNDABLE UNDER ALL CIRCUMSTANCES, WITHOUT EXCEPTION.

4.1 Scope of No-Refund Policy

By submitting payment to IUL.org, you acknowledge and agree that all amounts paid are final and non-refundable. This includes, without limitation:

  • Subscription fees, setup fees, and one-time charges
  • Order minimums, deposits, and prepaid credit balances
  • Usage-based charges for calls, texts, emails, workflows, and any other platform features
  • Charges for IUL Leads, regardless of lead quality, contact rate, conversion rate, or business outcome
  • Charges for upsells, tier upgrades, add-ons, and any optional product offered by IUL.org
  • Any unused portion of prepaid services or credits at the time of cancellation or termination

4.2 Acknowledgment of Risk

You acknowledge that the results you achieve using the platform depend on factors outside of IUL.org's control, including but not limited to your sales skill, licensing status, follow-up cadence, market conditions, and your compliance with applicable law. IUL.org makes no guarantee of any specific business outcome, contact rate, appointment rate, engagement rate, or revenue result. Your inability to achieve a particular outcome does not entitle you to a refund.

4.3 No Refunds Upon Cancellation or Termination

If you cancel your account, terminate your subscription, or your account is suspended or terminated by IUL.org for any reason, you are not entitled to any cash refund, prorated or otherwise. Treatment of prepaid but undelivered IUL Leads upon termination is addressed in Section 9.

4.4 No Refunds for Dissatisfaction

IUL.org does not offer refunds based on Customer dissatisfaction, change of mind, change in business circumstances, failure to use the platform, or any reason not expressly provided by applicable non-waivable law.

4.5 Acceptance of Policy

By completing any purchase, you affirmatively accept this no-refund policy and waive any claim to refund of any payment made to IUL.org, except where such waiver is prohibited by applicable non-waivable consumer protection law (which does not apply to this platform under Section 1.2).

5. Leads and Consent Disclaimers

5.1 Consumer Consent

Each IUL Lead is a consumer who provided prior express written consent authorizing IUL.org and its Authorized Representatives to contact the consumer, including by call and text and by automated or prerecorded means, at the number provided. The consent language presented to the consumer may vary by campaign. The controlling consent for any IUL Lead is the consent record captured at the time of collection, including the TrustedForm certificate associated with that lead.

5.2 No Warranty of Consent

IUL.org does not warrant that any IUL Lead includes valid, sufficient, or legally compliant consent for any particular outreach method or for your specific use.

5.3 Customer Responsibility and Telemarketer Status

For all outreach you conduct using the platform, you are the "seller" and "telemarketer" as those terms are defined under the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule (TSR), and analogous state telemarketing laws. You are the party responsible to consumers and regulators for the lawfulness of your outreach.

You may contact an IUL Lead only if you have independently determined that:

  • The lead record, combined with any other consent or relationship you hold, supports your intended outreach under applicable law, and
  • Your outreach complies with TCPA, TSR, CAN-SPAM, state telemarketing laws, carrier rules, and insurance regulations

You acknowledge that you are solely responsible for compliance determinations.

6. Platform-Only Contact Requirement

6.1 Authorized Contact Methods

You are authorized to contact IUL Leads only through platform infrastructure, unless expressly approved in writing by IUL.org.

6.2 Prohibited Conduct

You may not:

  • Export IUL Leads for external dialing or texting
  • Copy or manually transfer lead data for off-platform outreach
  • Route IUL Leads to external systems to avoid platform controls

6.3 Suppression and Opt-Outs

Opt-out handling and suppression are managed at the sub-account level.

When a lead opts out through platform infrastructure, IUL.org will suppress that lead for the applicable sub-account only.

You remain independently responsible for:

  • Maintaining your own suppression lists
  • Honoring all opt-out requests regardless of source
  • Ceasing outreach when a consumer expresses disinterest

IUL.org does not provide global suppression across all sub-accounts.

6.4 Lead Data License

Lead data is licensed, not sold, to the Customer. The license is limited to use within the platform during the active term of the order. The license terminates immediately upon cancellation, suspension, termination, refund, or chargeback. Post-termination retention, export, or use of lead data outside the platform is unauthorized and constitutes a material breach of these Terms.

7. Billing and Usage

7.1 Fees

You agree to pay all fees shown at checkout and all usage-based charges incurred through your account. All charges are non-refundable as set forth in Section 4.

7.2 Usage-Based Charges

Calls, texts, emails, workflows, and other features are billed based on actual usage as displayed within the platform.

7.3 Lead Exclusivity and Reassignment

IUL Leads are delivered exclusively to the active sub-account associated with the order at the time of delivery. Exclusivity applies only while the order remains active and in good standing.

If an order is refunded, reversed, charged back, canceled, or otherwise voided, the order is considered terminated as of the reversal timestamp. Upon termination of an order, the Customer forfeits any claim to IUL Leads not yet delivered under that order.

To ensure consumer contact requests are serviced, IUL.org may reassign, redistribute, or reallocate IUL Leads associated with a refunded or voided order to another authorized sub-account, customer, or partner within the network. Reassignment after a voided order does not constitute lead sharing and does not affect the exclusivity of IUL Leads delivered to active orders.

7.4 Reversed and Disputed Charges Remain Owed

Nothing in these Terms limits or waives any right you may have to dispute a charge with your financial institution. However, if any payment is reversed, charged back, or refunded to you after the corresponding IUL Leads, access, or services were delivered or made available, the underlying amount remains contractually owed to IUL.org as a debt, independent of the outcome of any payment-processor dispute. You remain responsible for any amount ultimately determined to be owed for products or services received.

Upon a reversal or chargeback, IUL.org may suspend or terminate your account and associated sub-accounts and may cease further delivery of IUL Leads or services. Amounts owed under this Section remain due and payable in full, together with interest and collection costs under Section 7.7.

7.5 Service Availability

IUL.org is not liable for any failure or delay in performance caused by events beyond its reasonable control, including but not limited to outages or failures of upstream service providers (such as CRM, telephony, messaging, or email vendors), carrier blocking, internet infrastructure issues, acts of God, labor disputes, governmental action, or other force majeure events. Service interruptions caused by such events do not entitle Customer to a refund, credit, or other remedy.

7.6 Payment Processing and Authorized Processor

Payments under these Terms are processed through OKEC LLC, which acts as the authorized payment processor and merchant of record on behalf of Media Holding Group LLC d/b/a IUL.org. Charges may appear on your card or bank statement as OKEC LLC, IUL.org, or a related descriptor.

Your contractual relationship for the platform and services is with Media Holding Group LLC. Media Holding Group LLC and OKEC LLC are affiliated entities. Each is an intended third-party beneficiary of these Terms and each has the independent right to enforce these Terms, including the right to invoice, collect, and recover any amount owed and to exercise any remedy available under these Terms.

Payment made to OKEC LLC satisfies your corresponding payment obligation to Media Holding Group LLC. You agree not to dispute a charge solely on the basis that it was processed or billed by OKEC LLC rather than Media Holding Group LLC, or solely on the basis of the name shown in any billing descriptor.

7.7 Collections and Past-Due Amounts

Any amount that remains due and unpaid constitutes a past-due debt owed to IUL.org. This includes, without limitation, outstanding usage charges, fees, and balances, and any charge that is reversed, charged back, or refunded to the Customer and not repaid.

For any past-due amount, IUL.org may, at its sole discretion and without further notice:

  • Refer the past-due amount to a third-party collections agency
  • Assign, sell, or transfer the debt to a third party for collection
  • Pursue the amount directly as provided in Section 13

Past-due amounts accrue interest at the rate of 1.5% per month, or the maximum rate permitted by applicable law, whichever is lower, from the date the amount became due until paid in full. The Customer is responsible for all costs of collection, including collection agency fees, court costs, and reasonable attorneys' fees.

8. Acceptable Use

You may not:

  • Use IUL Leads for non-insurance purposes
  • Misrepresent your identity or affiliation
  • Engage in deceptive, abusive, or harassing conduct
  • Circumvent platform restrictions or safeguards
  • Share access credentials

Violations constitute material breach.

9. Suspension and Termination

IUL.org may suspend or terminate access immediately if:

  • You violate these Terms
  • Your activity creates legal or carrier risk
  • Consumer or carrier complaint volume about your outreach exceeds thresholds determined by IUL.org in its sole discretion
  • Payment fails, is reversed, or is charged back
  • You initiate or threaten a lawsuit or court proceeding against IUL.org

Upon termination:

  • Access ends immediately
  • Unused credits and unused service time are forfeited
  • No cash refund will be issued (see Section 4)
  • Outstanding charges remain due

9.1 Termination Upon Lawsuit

If a Customer initiates or threatens a lawsuit, court proceeding, or formal legal claim against IUL.org, other than a permitted arbitration under Section 13.2 or a protected report under Section 9.2, IUL.org may immediately terminate the Customer's account and all associated sub-accounts at its sole discretion. Such termination is deemed termination for cause, and IUL.org has no obligation to continue providing platform access, lead delivery, or any other service during or after such a dispute.

Upon termination under this Section:

  • All platform access ends immediately and without further notice
  • IUL Leads already purchased and not yet delivered will be delivered or made available to the Customer; no cash refund will be issued
  • All outstanding charges and fees remain due and payable in full
  • IUL.org reserves the right to pursue all available legal and equitable remedies, including counterclaims for breach of contract, attorneys' fees, and defense costs

The exercise of any termination right under this Section does not waive any other right or remedy available to IUL.org under these Terms or applicable law.

9.2 Protected Reports to Regulators

Nothing in these Terms prevents, restricts, or penalizes you from reporting suspected violations of law, or providing information or testimony, to any government agency, regulator, or law enforcement body, including any state department of insurance, the Federal Trade Commission, the Federal Communications Commission, or any attorney general. IUL.org will not terminate, suspend, retaliate against, or assert breach against a Customer solely for making such a protected report. This Section does not limit IUL.org's rights under Section 9.1 with respect to a lawsuit or arbitration demand.

10. Disclaimers

THE PLATFORM AND IUL LEADS ARE PROVIDED "AS IS" AND "AS AVAILABLE."
IUL.ORG DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IUL.ORG'S TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT PAID BY YOU IN THE SIX (6) MONTHS PRECEDING THE CLAIM.
IN NO EVENT SHALL IUL.ORG BE LIABLE FOR INDIRECT, CONSEQUENTIAL, OR PUNITIVE DAMAGES.

12. Indemnification

You agree to defend, indemnify, and hold harmless IUL.org from all claims arising from:

  • Your outreach to IUL Leads
  • Alleged TCPA, TSR, CAN-SPAM, or state law violations
  • Consumer complaints
  • Your misuse of the platform

This includes attorneys' fees and defense costs. IUL.org reserves the right to pursue recovery of defense costs and attorneys' fees as an affirmative claim in any proceeding, including proceedings initiated by the Customer.

13. Governing Law and Disputes

13.1 Governing Law

These Terms are governed by the laws of the State of Delaware, without regard to its conflict of laws principles.

13.2 Binding Individual Arbitration

Except for the carve-outs in this Section, any dispute, claim, or controversy arising out of or relating to these Terms or the services, including their formation, interpretation, breach, or termination, that cannot be resolved informally shall be resolved by final and binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The arbitration shall be conducted before a single arbitrator, seated in Collin County, Texas, and judgment on the award may be entered in any court of competent jurisdiction.

Carve-outs: Either party may bring a qualifying individual claim in small claims court. Notwithstanding this Section, IUL.org may bring an action in court, as provided in Sections 13.4 and 13.5, to collect past-due or owed amounts, to seek injunctive or equitable relief, or to protect its intellectual property or platform. Nothing in this Section limits your right to make a protected report to a regulator under Section 9.2.

Informal resolution: Before initiating arbitration, the party raising a dispute will send the other party written notice describing the dispute and the relief sought, and will allow thirty (30) days to resolve it informally. Filing a permitted arbitration after that period does not constitute a lawsuit, court proceeding, or legal claim for purposes of Section 9.

13.3 Class Action Waiver

To the maximum extent permitted by law, Customer waives any right to participate in a class action, collective action, or representative action against IUL.org. All claims must be brought in the Customer's individual capacity, whether in arbitration or in court.

13.4 Venue

For any claim, action, or proceeding permitted to be brought in court under these Terms, venue shall lie exclusively in the state or federal courts located in Collin County, Texas. Customer consents to personal jurisdiction and venue in those courts and waives any objection to such venue, including any objection based on forum non conveniens.

13.5 IUL.org Election

Notwithstanding Section 13.4, for any court action initiated by IUL.org, including actions to recover unpaid or owed amounts, enforce these Terms, or pursue counterclaims arising from a Customer dispute, IUL.org may elect, at its sole discretion, to bring such action in any court of competent jurisdiction, including in any jurisdiction where the Customer resides, holds a professional license, or transacts business.

13.6 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court or arbitrator of competent jurisdiction, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall continue in full force and effect. If the class action waiver in Section 13.3 is held unenforceable as to any claim, that claim shall be severed and proceed in court, while all other claims shall remain subject to the individual-claim requirement.

14. Survival

The following sections survive any termination or expiration of these Terms: Section 4 (No Refunds), Section 6.4 (Lead Data License), Section 7 (Billing and Usage, including Section 7.4 Reversed and Disputed Charges, Section 7.6 Payment Processing, Section 7.7 Collections, and all outstanding balances), Section 8 (Acceptable Use, as applied to post-termination conduct), Section 10 (Disclaimers), Section 11 (Limitation of Liability), Section 12 (Indemnification), Section 13 (Governing Law and Disputes), and any other provision that by its nature is intended to survive termination.

15. General

15.1 Entire Agreement

These Terms, together with any order documents and policies incorporated by reference, constitute the entire agreement between Customer and IUL.org and supersede all prior agreements, proposals, or representations, written or oral, regarding the subject matter.

15.2 Modifications

IUL.org may update these Terms at any time. Material changes will be communicated by email to the Customer's account email address or by notice within the platform. Continued use of the platform after such notice constitutes acceptance of the updated Terms.

15.3 Assignment

Customer may not assign or transfer these Terms or any rights under them without the prior written consent of IUL.org. IUL.org may assign these Terms without restriction.

15.4 No Waiver

The failure of IUL.org to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.